This course offers a comprehensive introduction to the key concepts, tools, and applications of football analysis blending both video and data analysis techniques used at every level of the game. Through 24 engaging modules, learners will explore how to analyse team tactics, individual performance, opposition patterns, set-piece routines, and recruitment profiles using industry-standard tools like Wyscout and Excel. The course includes practical tasks designed to replicate real-world analysis work, helping students build hands-on skills they can immediately apply whether for a blog, a local club, or a professional setting. In addition, learners will gain insight into career pathways within the analysis industry and be guided on how to share their work and take actionable steps toward future roles. With a focus on both theory and practice, this course is perfect for aspiring and working analysts looking to builda strong foundation or sharpen their all-round skill set in video and data analysis.
Introduction to Football Analysis
Introdution to
Football Analysis
Featured Course Contributor:
Oliver Gage - Former Head of Analysis at Houston Dynamo & Current
Sporting Director Consultant
Find out why data is beneficial to an analysts workflow

Learn all of the general skills required to operate as an analyst at any club
Discover which Analyst role is best suited to you through our interactive quiz

See what bad analysis looks like & its pitfalls
Full Course Description
- Introduction to the APFA
- What Is Analysis & Why Do We Need It ?
- Pitfalls of Using Analysis Wrong
- Introduction to Video Analysis
- Introduction to Data Analysis
- Skill Sets vs Job Responsibilities
- What is Opposition Analysis?
- Opposition Analysis & Video
- Opposition Analysis & Data
- What is Post-Game (Performance) Analysis?
- Post-Game Analysis & Video
- Post-Game Analysis & Data
- What is Individual Analysis?
- Individual Analysis & Video
- Individual Analysis & Data
- What is Set-Piece Analysis?
- Set-Piece Analysis & Video
- Set-Piece Analysis & Data
- What is Recruitment Analysis?
- Recruitment Analysis & Video
- Recruitment Analysis & Data
- The Different Analysis Pathways
- What Can I Do Next?
- Conclusion
COURSE TUTORS

Anybody who wants to learn about Performance Analysis, how itโs used to make more informed football decisions, and how professional teams use it. The course has been tested by professional Coaches & Analysts as well as those aspiring to gain a paid role in the industry. Itโs suitable for Coaches or Analysts in US colleges, academies, semi-pro and professional teams. Itโs also a great first step for those hoping to gain a role in the football industry.
The course is online and on-demand so you can learn on your own schedule and at your own pace. All the course content is embedded in webpages, so as long as you have an internet connection you can access it.
A combination of the APFA ambassadors and course contributors. Everybody who had input to the course has worked as a professional Analyst or Head Coach.
Most people take 15-20 hours to complete the course, but you can go at your own pace.
Course fees help fund the APFA in giving back the football community. They help us power the website, put on networking and career events, host webinars and fund opportunities for under-represented groups. The APFA also donates to charitable causes. For more information on this check out the โAbout Usโ section of the site.
Possibly. But this course requires, watching lots of video content, reading PDF documents and building a written plan. You might be able to do it on a tablet with a larger screen, but a laptop would be best.
When youโre ready, purchase the course and youโll receive a confirmation email with access details. The course will also be available via your membership account which you either already have, or youโll create during the checkout process.