20% Off Every APFA Course Through to August 31st 2026

Summer is the last quiet stretch you get. Once the season’s properly underway, the week can begin to own you… opposition to prepare for, reports due, training to plan. Whatever you meant to learn gets pushed to “after the season,” and after the season becomes next summer.

So through August 31, every course in the APFA catalogue is 20% off. No code needed, the discount is already applied at checkout.

Learn on Your Schedule, Not Ours

Every APFA course is self-paced. You get full access and you work through it whenever it suits, a few hours before training, a weekend when the house is empty, a few days off and then straight back in where you left off. Nothing expires, no cohort is waiting on you, and nobody’s timetabling your evenings.

That flexibility matters more than it sounds. The people who most need this are the ones with the least free time, and a fixed schedule is usually the reason good intentions quietly die when the season gets into full flow.

The Deepest Coverage You’ll Find on These Topics

We’re not trying to have the broadest catalogue online. We’re trying to be the place where, on any topic we do cover, nobody goes deeper.

Opposition analysis. Using data for scouting. Post-match performance analysis. Set-piece analysis. Individual player development and more. Each one goes far past the overview you’d get from a webinar or a weekend workshop, and each one is built around producing something real! A finished opposition report, an analysis framework for your team, a playing philosophy you’ve actually worked out rather than half-assumed. 

You get to finish a module with a deliverable, not just notes.

You Earn Industry-Recognised Certification

A certificate on completion. Every course you finish gives you formal documentation of it, something concrete to put in front of a club, an academy, or a recruiter, and something to point at when someone asks what you can actually do.

A certification tag on your APFA profile. If you’re a professional member of the community, your completed courses earn a certification tag that sits on your profile inside the association. That’s visible to everyone else in the APFA, the clubs, the analysts, the coaches, the people doing the hiring. It’s the difference between telling someone you’ve done the work and having it displayed next to your name in our own network.

One is a document you carry out into the world. The other is standing inside a community of professionals.

Who Are the Courses For?

Those looking to break in: The hard part isn’t wanting it, it’s the gap between being a smart watcher of football and being someone a club can hand real work to. Practicing real-world scenarios and earning credible certification closes that gap faster.

Those already working in the game: You have a role, but you want to develop. Maybe you’re strong in analysing the opposition, but when it comes to reporting how your team got on after in a post-match report, your ability to deliver the data in a digestible format lacks. There’s always something new to learn out there.

Any APFA member: In truth, our courses are purposely built so anyone, at any level, in any role can enjoy the undertaking of all our courses. Hobbyists, bloggers, coaches, sporting directors, club owners and those that just love football. There’s something to gain for everyone. 

Start Before the Season Swallows Your Calendar

Begin now and you’ll have finished while it still counts, which means you spend this season applying it rather than promising yourself you’ll get it done at a quieter time (which won’t be the case for most)!

That’s the real reason to get going. 

The 20% off offer ends August 31st 2026. If you have any questions about our courses, please email admin@apfa.io and a member of our team will be happy to help you.

[Browse the course catalogue →]

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What our members say:

“I’m a young aspiring scout and the way all the information was presented helped me to easily learn all the different aspects of breaking down the opposition. All the tasks were great, especially the ones using data as that is a part of the game becoming more important. No other scouting course I’ve taken shows you how to do this. Now using the opposition report I created for my final task when applying for jobs, I’ve found a part-time role for a team off the back of this.” — Jamie Evans ★★★★★ · Opposition Scouting & Analysis

“Given the extensive insights and knowledge provided, the price was absolutely fair and worth it. The structure and the flow were excellent. I progressed smoothly and quickly through all the individual modules… It perfectly covered everything I expected and offered a highly realistic, practical overview of opposition scouting. I particularly liked the deep insights into data analysis, which I believe is becoming increasingly prominent and critical in modern scouting.” — Moritz Hajek ★★★★★ · Opposition Scouting & Analysis

“I’m a performance analyst and I have experience in data analysis/visualization but my insights weren’t providing the team with a clear pathway towards improving performance. This course was very helpful with creating a framework for using data analysis to improve performance. Great course.” — Joe Pelletier ★★★★★ · Post-Match Performance Analysis

“Excellent course. It really helped me to learn more about scouting teams quickly. It took about 15 hours which I did in 3 days. Had my project marked in 24 hours with some feedback from an analyst which I wasn’t expecting.” — Tyler Symanski ★★★★★ · Opposition Scouting & Analysis

“Top quality. I’m an academy coach at a Championship club in England and I’ll be asking my analyst and some other academy staff to take this course. Great work.” — David ★★★★★ · Post-Match Performance Analysis

“As someone who is just beginning their journey into football analysis, I am really pleased to have discovered APFA. I particularly appreciate the way your courses are structured, as they are both engaging and easy to follow while still providing valuable insights and practical knowledge. In fact, I am about to begin another APFA course and am looking forward to continuing my development.” — Louie Jackson ★★★★★ · Introduction to Football Analysis