APFA ambassodors and contributors

Oliver Gage

Oliver also launched an analysis education platform for players and coaches named CoachTech which has ceased operations as he joined the APFA.


Carl Edwards

Carl is the Head of Analysis at Derby County. Originally from New Zealand, Carl previously held the same position at Rotherham United, Houston Dynamo and Wellington Pheonix in the Australian A-League.


Carlon Carpenter

Carlon is the Head Video Analyst at Houston Dynamo in Major League Soccer.


Gary Curneen

Gary is a Tactical Performance Analyst at the professional level with Lou City (USL) in the United States. He is also the founder of Modern Soccer Coach education platform which includes a podcast with over 2 million listens, a webinar series and a number of coaching books.


James Clarke Reed

James is Head of Business Development at sports analytics and technology provider Twenty3 and has been a consultant to a number of professional football clubs on performance analysis technology, workflows, staffing structures, and best practices.

Jeremy Steele

Jeremy Steele is the Managing Director of football analytics consultancy Analytics FC, who provide data and consultancy to many top tier football clubs around the world. Their scope of work includes club acquisitions, player recruitment and sales, analysis processes and squad planning.

Sam Lawson

Sam is currently Head of Video Performance at Austin FC, in Major League Soccer. Sam serves on the MLS Video Committee to help improve the analysis standards and technology available throughout the league.


Sophie Bone

As the Head of Analysis at London City Lionesses, Sophie is one of the few full-time Performance Analysts working in the professional leagues in England.


Tim Keech

Tim Keech is the Co-Founder of MRKT insights who consult to football clubs across the world on player & coach recruitment, squad planning, analysis processes and player development. In his role Tim regularly works with Sporting Directors, Coaches and Owners of clubs to provide best practice recommendations in these areas.


APFA ambassodors and contributors

Ernst Tanner

Ernst Tanner is the Sporting Director for Philidalphia Union in MLS. Since joining the club, The Union have unprecedented success, winning the regular season MLS title for the first time in their history. From 2019-2022 no MLS team has won more points than the Union, who have also developed a number of academy players into the first team including Brenden Aaronson who now plays for Leeds United.

Ewan Sharp

Ewan Sharp is a First Team Coach for Leeds United. With a background as a Performance Analyst, Ewan acts an a conduit between video & data and the coaching staff.

Originally from Scotland, Ewan worked for Man Utd, New York Red Bulls, Toronto FC & Lokamotiv Moscow in similar roles.

George Gelnovatch

George Gelnovatch is the Head Coach at the University of Virginia, where he’s won two National Championships. Established as one of the top college programs in the USA, Virginia have developed dozens of professional players for Major League Soccer and other leagues across the world including Daryl Dike who currently plays for West Brom.

Jim Curtin

Jim Curtin is Head Coach of Philidalphia Union. Under Curtin, the Union won their first ever MLS regular season title and no team has taken more points than them from 2019-2022.Known for his innovative approach to analysis and player involvement, Curtin could be described as a modern facilitator who gives players ideas and tools to self-develop with targeted guidance.

Lucy Rushton

Lucy Rushton is the General Manager and Head of Technical Recruitment & Analysis at DC United in MLS and one of the most prominent female’s in professional football. Prior to her role with DC United, Lucy was the Head of Technical Recruitment & Analysis at Atlanta United where Lucy was pivotal in identifying and signing Miguel Almiron who was later transferred to Newcastle United for an MLS record fee. Lucy won the MLS Cup in with Atlanta 2018.

Mark Krikorian

Mark Krikorian is the General Manager of Washington Spirit in the National Womens Soccer League (USA).Previously Mark was the Head Coach of Florida State Womens team, where he built a national powerhouse appearing in the national semi-finals 11 times in 17 seasons including three National Championship wins in 2014, 2018 and 2021.

Matt Pilkington APFA

Matt Pilkington

Matt Pilkington is the Head Coach of New York City FC II. Known as one of the best player developers in North America, Pilkington was one of City Football Group’s first hires when they expanded in MLS, understanding their player development pipeline would be crucial to their long-term success.

Mike Rigg

Mike Rigg is a technical leader and strategic thinker with over 25 years experience in the professional game. Mike has served as Technical Director for Man City, Burnley, Queens Park Rangers and Fulham as well as the Welsh Football Association. Mike has also been Academy Manager at Sheffield Wednesday, Head of Talent Management at the English FA and Chief Scout at Blackburn Rovers.

Sam Lawson

Sam is currently Head of Video Performance at Austin FC, in Major League Soccer. Sam serves on the MLS Video Committee to help improve the analysis standards and technology available throughout the league.